FINAL MAJOR PROJECT PROPOSAL

The title of my project will be ‘IKEA’. IKEA’s minimal and utilitarian aesthetic is influential in my own work. This is how I plan to approach designing a small range of unisex clothing that reflects my theme. I wish to have no cultural influences in my project, apart from designers who may design in a similar way. I will explore all aspects of the brand, from the products, advertising campaigns to the shop layouts. Using similar colours and fabrics, recycling IKEA products as much as possible. For my research I plan to visit the store and the warehouse, taking photographs and sketches in a documentational way. The final products will be photographed in the same setting, using as wide a range of models as possible and presented in a catalogue style, to be presented with the collection. Mimicking IKEA’s motives, the items of clothing will be made for a wide range of people, with focus on efficiency in design, function and the construction of the garments to ensure optimum fit and quality. Being as un-decorational as possible, and if so, to create an illusion, inspired by IKEA’s reach for affordable grandeur.